Cool Economy Leads to Haute New Chocolate Business

Too Haute Cowgirls Gourmet Popcorn

Not content to wait out the slow economy, two Colorado women hope to discover a gold mine in chocolate popcorn.

In 2009, Deanna Liebl, wedding cake designer and owner of Signature Wedding Cakes was experimenting with new products for her brides. She called on Amy Tarrant, recent pastry graduate of the Culinary School of the Rockies in Boulder, Colorado, and fellow unrepentant popcorn addict to help create a selection of unique chocolate covered popcorn flavors to offer as wedding favors. While researching chocolate popcorn companies around the country, the two found a boring variation of flavors using mediocre ingredients.

What began as a sideline to the wedding cake business has inspired Too Haute Cowgirls, a company producing a selection of 7 gourmet popcorns and a marketing concept with homage to the west but with flavors loved worldwide.

Their creations include Chili Con Chocolate, End Of The Trail Mix, The Good The Bad And The Peanut Butter, Fistful of Fleur de Sel, Blisters on my Buttercrunch among others. In addition, Liebl and Tarrant will continually add new and exciting popcorn flavors and expand their product line using only the highest quality ingredients.

Through good fortune (and because the confections are amazing!) the company was honored with an invitation to participate in a benefit at the Governor’s mansion in September, 2009. The response was overwhelmingly positive and the attendees were begging for more! They even got a funny mention on Not bad for a brand new company! In addition, they were featured on CBS 4 Denver’s series Beating the Recession.

The name was inspired by the grit and determination shown on the faces of two cowgirls from a 1910 photograph featured on the Too Haute Cowgirls’ package. With that same grit and determination, Deanna Liebl and Amy Tarrant are hellbent to discover chocolate popcorn perfection.

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